press release

March 14, 2014

MEDIA CONTACT: Jamie Miller
January 16, 2014
(301) 341-8776
jmiller@giantfood.com

Make Giant's OWN Brands Your Brands!

In-store challenge pairs Own Brands with national brand products the weeks of March 16 & March 23

Landover, MD – As consumers continue to add more private label items to their grocery carts, Giant is challenging customers who haven’t yet tried their Own Brands to put them to the test in the Buy Theirs, Get Ours Free Challenge. During the weeks of March 16 and March 23, when you purchase selected national brand products, you will receive Giant’s Own Brands equivalent products for free!

“Giant is committed to offering our customers the highest possible quality products and actively promotes safe and responsible sourcing,” said Dean Wilkinson, vice president of sales and merchandising at Giant Food. “We are confident that our Own Brand products match or surpass the taste and quality of national brands, and we are pleased to offer shoppers the opportunity to compare them to the national products they already buy at no additional cost to our customers.”

Among the everyday products included in this promotion are hot dogs, cola, bath tissue, allergy medication, paper towels, granola bars, soup and ice cream. A complete listing of eligible sale items can be found in stores and in the weekly circular available at http://giantfood.shoplocal.com. In-store signage will also highlight the challenge-related items. For customers who may want to try before they buy, all Giant Food stores will sample select products in-store on March 15th and 22nd.

All Giant Food Own Brand products are subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the past few years to improve upon taste and quality, while still offering affordable prices. If a product doesn’t pass these testing requirements, it doesn’t go on a Giant shelf!

Accept the challenge this March and join the more than 250,000 customers who have confirmed that Giant Own Brands are as good as the national brand.

Editor’s Note: Please see page 2 of release for complete listing of products.

About Giant Food

Giant Food LLC, headquartered in Landover, Md., operates 170 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 170 stores are 156 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 77 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2012, Giant’s monetary and in-kind contributions exceeded $12 million, and the nation’s capital grocer helped partners provide 55.2 million meals. For more information on Giant, visit www.GiantFood.com.

Each item that is eligible for the challenge will be highlighted in the Giant weekly circular and in-store signage will help point the way to savings for customers.

Week of March 16 – 22, 2014

Buy this national brand product and receive this Giant Own Brands product for free.
Ballpark Beef Franks (15 oz.) Own Brands Beef Franks (16 oz.)
Coke (2 liter) Own Brands Cola (2 liter)
Charmin Bath Tissue (6 pack) Own Brands Bath Tissue (6 pack)
Claritin (Allergy) Own Brands Allergy


Week of March 23 – 29, 2014

Buy this national brand product and receive this Giant Own Brands product for free.
Bounty Paper Towels (single roll) Own Brands Premium Paper Towels (single roll)
Quaker Chewy Bars (8 pack) Own Brands Chewy Bars (10 pack)
Campbells Chunky Soup (1 can) Own Brands Chunky Soup (1 can)
Ben & Jerry’s Pints (1 pint) Own Brands Ice Cream Pints (1 pint)