A simple way to know it's healthy

Healthy Ideas was created to make it easy for you to shop for healthy foods without reading all the labels. We took into account the things that matter to all of us - calories, fat, cholesterol, and sodium - and developed criteria that evaluated foods based on the FDA and USDA guidelines. We also made sure that every Healthy Ideas food has at least 10% of the daily recommended amount of one nutrient, such as Calcium or Vitamin C.

You'll find the Healthy Ideas symbol on 5000+ items located throughout the store, including nearly all the fruits and vegetables in the produce department.

So you know if you choose Healthy Ideas foods for your family to eat - or as a Simple Swap for your recipes - you are giving them a truly healthy diet. Hooray for you!

Click here for the complete Healthy Ideas criteria.

Cooking Healthy!

Cooking healthy is easier than ever! We've got healthy recipes for every occasion - whether you are looking for a quick, nutritious dinner, a new idea for vegetables, or a delectable and healthy dessert.

Recipe guidelines follow our Healthy Ideas criteria. Nutrition analyses were calculated by a Registered Dietitian.

Learn More

The USDA's comprehensive MyPyramid helps everyone eat a healthful diet and it's a big part of the foundation for Healthy Ideas. Click here to visit the site to learn more.

Have more questions about Healthy Ideas?

Visit Q&A with the Experts or check all our Frequently Asked Questions.