News and Media
For Immediate Release
July 14, 2009
Jamie Miller
Giant Food LLC
(301) 341-8776
jmiller@giantofmaryland.com
SPRINGFIELD'S GIANT FOOD CELEBRATES STORE RENOVATION WITH TASTINGS, LIVE MUSIC AND PRIZES
July 14, 2009 (Landover, MD) - Giant Food celebrated the re-opening of a refreshed Springfield, MD store with a weekend full of events including a ribbon cutting with Virginia Senator George Barker and Fairfax County Supervisor (Lee District) Jeffrey McKay, complimentary gifts, tastings and entertainment. The re-opening of the store at 6426 Springfield Plaza is part of Giant's three-year Project Refresh investment plan to re-model or replace some 100 Giant stores throughout the Maryland, D.C., Northern Virginia and Delaware region.
Re-opening activities included gift card and cookie giveaways, raffles for Giant brand gift bags, a DJ and a live jazz band. Giant's Passport program, available for customers to explore the new features of the store and have their passports stamped along the way, was in full swing with customers receiving free reusable Giant shopping bags once they completed their passport. One of the more popular activities at the re-opening was Taste of Giant, a new program which will run daily until August 7, 2009. Taste of Giant offers customers new ways to use every day items and opportunities to taste new foods before preparing them at home.
Shoppers at the renovated Springfield Giant store will discover new time-saving, convenient tools including Scan It! hand-held devices allowing customers to scan and bag their groceries while they shop, and ORDER IT! - Giant's "Delivision" digital kiosk - which allows customers to place orders digitally and continue shopping, then sends an alert when the order is ready. Springfield Giant customers will also enjoy delicious additions to the deli department, with an expanded cheese bar and the addition of prepared fresh sandwiches for a "grab and go" expanded convenience option.
About Giant Food
Giant Food LLC, headquartered in Landover, MD, operates 182 supermarkets in Virginia, Maryland,
Delaware, and the District of Columbia, and employs approximately 22,000 associates. Included within
the 182 stores are 164 full-service pharmacies. For more on Giant, visit www.giantfood.com. Giant is
owned by Netherlands-based Ahold.
