News and Media

For Immediate Release

January 27, 2009

Courtney Musella
802-857-1237
cmusella@mywebgrocer.com

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Peapod Joins MyWebGrocer Advertising Network

January 27th, 2009, Colchester VT: MyWebGrocer announces that Peapod, serving 14 major US markets, is joining the MyWebGrocer Ad Network. With the addition of Peapod, the majority of retail Grocery Ecommerce transactions occur within the MyWebGrocer Advertising Network. The Addition of Peapod, Peapod by Stop&Shop, and Peapod by Giant to the ninety other leading retailers on the network means that the network now has significant store density in the key New York, Chicago, Washington DC, and Boston DMA’s.

“The Addition of Peapod, who has set the bar in e-commerce, is a significant milestone in our Ad Network’s rapid growth” explains Rich Tarrant, CEO of MyWebGrocer. “In less than a year we have demonstrated the power for our network to drive sales at the digital shelf for both retailers and CPG manufacturers. If a brand manager wants to communicate with online grocery shoppers, then the MyWebGrocer advertising network is the place to find them with credit card in hand.”

“We believe that the targeted nature of grocery specific advertisements within the MyWebGrocer Ad Network will be of value to our Peapod customers”, said John Burchard, Senior Vice President of Peapod. “In addition, Peapod’s website, with its large base of active online grocery shoppers, will be an attractive destination for CPG manufacturers to engage with consumers. We are very excited to pursue an advertising partnership with MyWebGrocer.”

About Peapod
Founded in 1989 as a smart shopping option for busy people, Peapod today stands as the country's leading Internet grocer, serving 14 U.S. markets including the metro areas of Chicago, Milwaukee, Boston, Suburban N.Y. and Washington, D.C., and communities in the states of Illinois, Maryland, Massachusetts, Connecticut, Virginia and Rhode Island. The Skokie, Illinoisbased company, a wholly-owned subsidiary of Royal Ahold in The Netherlands, has achieved over 13 million deliveries since its late 1980s inception. For more information on Peapod, call 1.800.5.PEAPOD (573.2763); e-mail service@peapod.com or visit www.peapod.com.

About MyWebGrocer
MyWebGrocer was one of the first to launch online Software as a Service for retail grocers in 1999. MyWebGrocer increases basket size, acquires new customers, retains current customers, and drives revenue in-store and online business for their clients. MyWebGrocer has the largest grocery advertising network in the country covering 85% of the US, earning their clients direct ad revenue. Some of their clients include Shoprite, Lowes Food Stores, Big Y, Food Lion and 90 other leading grocery chains. For more information please visit www.mywebgrocer.com or call 1-888-662-2284.